{"id":4748,"date":"2026-06-19T07:03:17","date_gmt":"2026-06-19T07:03:17","guid":{"rendered":"https:\/\/btexpo.com\/?page_id=4748"},"modified":"2026-07-03T08:32:31","modified_gmt":"2026-07-03T08:32:31","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/btexpo.com\/fr\/a-propos\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"\n\t\t
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Our History<\/div><\/div>\n
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Belgium’s B2B travel trade show, since 2004<\/em><\/span><\/h1>\n<\/div>\n\n\n\n\n
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Every year, BTExpo brings together professionals in the tourism industry for two days of networking, discovery, and business.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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22<\/span><\/div>
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185<\/span>
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20<\/span>
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OUR MISSION<\/div><\/div>\n
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Connecting travel professionals to create value<\/em><\/span><\/h2>\n<\/div>\n\n\n\n
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BTExpo was born out of a simple observation: travel professionals in Belgium lacked a dedicated, efficient, and welcoming meeting place\u2014a space where business exchanges take place on an equal footing, with respect for every participant.<\/p>\n

For 22 years, we\u2019ve been creating the optimal conditions to ensure that every encounter becomes an opportunity. Our unique format\u2014two days, two cities, standardized booths\u2014guarantees a level playing field for everyone.<\/p>\n

From small local tour operators to major airlines, every exhibitor deserves the same visibility. This is our founding principle, and it guides every decision we make.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Equality Among Exhibitors
\n<\/b>Every exhibitor is allocated the same amount of space and receives the same treatment. No visual competition\u2014the quality of interactions takes precedence.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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Human Relations
\n<\/b>BTExpo is, above all, a place for networking. We encourage direct contact and lasting relationships among professionals.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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A Passion for Travel
\n<\/b>We believe in the power of travel to connect cultures and enrich lives. That is what drives our commitment.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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Pragmatic Innovation
\n<\/b>Practical tools to facilitate business: appointment scheduling, digital badges, structured networking.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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TIMELINE<\/div><\/div>\n
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20 Years of growth<\/em><\/span><\/h2>\n<\/div>\n\n\n\n
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In June 2026, BTExpo received the Tag d\u2019Or award for the best B2B tourism trade show in Belgium.
\n<\/strong><\/span>This independent award recognizes organizations that innovate and contribute to the development of the Belgian tourism sector. A huge thank you to the entire industry for placing its trust in us for so many years.<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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2026 \u2022 CAP SUR L'AVENIR <\/p>\r\n

22\u00e8me \u00e9dition en pr\u00e9paration avec un soucis pouss\u00e9 du d\u00e9tail pour offrir le meilleur \u00e0 nos exposants & visiteurs avant, pendant et apr\u00e8s le salon.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2025 \u2022 21e \u00c9DITION <\/p>\r\n

1 300+ visiteurs & exposants, 185+ stands, 430 commerciaux. 1\u00e8re<\/sup> privatisation totale du Van der Valk Nivelles afin d\u2019accueillir confortablement tous nos h\u00f4tes.<\/span>\r\n\r\nBTExpo confirme sa position de leader & progression constante de ces derni\u00e8res ann\u00e9es.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2024 <\/p>\r\n

1000 + visiteurs et exposants, un cap est bien franchi.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2023 \u2022\u00a0RETOUR \u00c0 GENT ET MODULE CONVERSATION STARTER <\/p>\r\n

Pr\u00e9parer son salon est le moteur du succ\u00e8s pour l\u2019exposant ainsi que pour le visiteur.<\/span>\r\n\r\nLancement du syst\u00e8me de rendez-vous 1-to-1 entre exposants et visiteurs.\u00a0<\/span><\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2022 \u2022\u00a0750 VISITEURS ET EXPOSANTS <\/p>\r\n

Le salon s'impose d\u00e9finitivement comme r\u00e9f\u00e9rence incontournable B2B en Belgique.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2021 <\/p>\r\n

BTExpo rejoint Antwerpen pour sa journ\u00e9e en Flandre.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2020 <\/p>\r\n

La journ\u00e9e au nord du pays se d\u00e9place au c\u0153ur de la Flandre \u00e0 Gent.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2019 \u2022\u00a0EXPANSION BILINGUE <\/p>\r\n

BTExpo quitte Bruxelles pour rejoindre Nivelles en p\u00e9riph\u00e9rie et pour une meilleure accessibilit\u00e9 de toute la Belgique.<\/span>\r\n\r\nBTExpo s'\u00e9tend \u00e0 la Flandre avec une deuxi\u00e8me journ\u00e9e \u00e0 Mechelen.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n

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2004 \u2022 CR\u00c9ATION DE BTEXPO <\/p>\r\n

Premi\u00e8re \u00e9dition r\u00e9unissant 40 exposants et 200 visiteurs \u00e0 Bruxelles.<\/span> <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div> \r\n