{"id":2661,"date":"2025-02-07T11:31:21","date_gmt":"2025-02-07T11:31:21","guid":{"rendered":"https:\/\/btexpo.com\/?p=2661"},"modified":"2026-09-29T15:33:56","modified_gmt":"2026-09-29T15:33:56","slug":"btexpo-2024","status":"publish","type":"post","link":"https:\/\/btexpo.com\/fr\/btexpo-2024\/","title":{"rendered":"BTExpo 2024 : Une \u00e9dition record pour les 20 ans du salon"},"content":{"rendered":"<div id=\"fws_6acf208f6a81f\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"4%\" data-bottom-percent=\"4%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\" data-using-ctc=\"true\" style=\"padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); color: var(--nectar-page-text-color,#000000); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 custom left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-sticky-media-sections media-width-40pct media-height-50vh content-spacing-25vh content-position-right mobile-aspect-ratio-4-3 media-border-radius-10px\" style=\"--section-count:1\"><div class=\"nectar-sticky-media-section__featured-media\"><div class=\"nectar-sticky-media-section__media-wrap active\"><div class=\"nectar-sticky-media-section__media\" data-type=\"video\"><video width=\"1800\" height=\"700\" preload=\"auto\" loop muted playsinline class=\"fit-cover align-center-top nectar-lazy-video\"><source data-nectar-video-src=\"https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTEXPO_24_sansTXT-2.mp4\"  type=\"video\/mp4\"><\/video><\/div><\/div><\/div><div class=\"nectar-sticky-media-section__content\"><div class=\"nectar-sticky-media-section__content-section\"><div class=\"nectar-sticky-media-content__media-wrap\"><div class=\"nectar-sticky-media-section__media\" data-type=\"video\"><video width=\"1800\" height=\"700\" preload=\"auto\" loop muted autoplay playsinline class=\"fit-cover align-center-top nectar-lazy-video\"><source data-nectar-video-src=\"https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTEXPO_24_sansTXT-2.mp4\"  type=\"video\/mp4\"><\/video><\/div><\/div><div id=\"fws_6acf208f6b4bb\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  top_padding_tablet_0px\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"none\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"false\" ><h2 style=\" color: #49494a;\">En bref<\/h2><\/div><div class=\"nectar-responsive-text font_size_min_16px font_size_max_21px font_size_desktop_1vw font_line_height_1-7 nectar-link-underline-effect\"><p>BTExpo 2024 a marqu\u00e9 une \u00e9tape cl\u00e9 dans l\u2019histoire du plus grand salon B2B du tourisme en Belgique. \u00c0 l\u2019occasion de son 20\u1d49 anniversaire, l\u2019\u00e9v\u00e9nement a enregistr\u00e9 une affluence record avec 1 008 professionnels du secteur, dont 366 commerciaux repr\u00e9sentant 161 marques diff\u00e9rentes, venus \u00e9changer, innover et cr\u00e9er de nouvelles opportunit\u00e9s d\u2019affaires.<\/p>\n<p>Cette \u00e9dition a \u00e9t\u00e9 marqu\u00e9e par un changement majeur : apr\u00e8s plusieurs ann\u00e9es \u00e0 Anvers, BTExpo s\u2019est install\u00e9 \u00e0 Gand, dans l\u2019embl\u00e9matique KAA Gent Arena. Un pari r\u00e9ussi, compl\u00e9t\u00e9 par le traditionnel rendez-vous \u00e0 l\u2019h\u00f4tel Van der Valk \u00e0 Nivelles.<\/p>\n<p>Une fr\u00e9quentation en hausse de 18 % par rapport \u00e0 2023 confirme l\u2019attrait grandissant du salon, devenu un \u00e9v\u00e9nement incontournable pour les acteurs du tourisme en Belgique.<\/p>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6acf208f6ba51\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  top_padding_tablet_0px\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"none\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"false\" ><h2 style=\" color: #49494a;\">Chiffres-Cl\u00e9s<\/h2><\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-border-radius=\"10px\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres.jpg\" aria-label=\"Cliquez pour zoomer\" class=\"pp\" title=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1395\" width=\"2359\" data-animation=\"none\" src=\"https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres.jpg\" alt=\"\" srcset=\"https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres.jpg 2359w, https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres-300x177.jpg 300w, https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres-1024x606.jpg 1024w, https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres-768x454.jpg 768w, https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres-1536x908.jpg 1536w, https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres-2048x1211.jpg 2048w, https:\/\/btexpo.com\/wp-content\/uploads\/2025\/02\/BTExpo-2024-infographies-Chiffres-18x12.jpg 18w\" sizes=\"auto, (max-width: 2359px) 100vw, 2359px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n         \n      <\/div>\n      <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p style=\"text-align: center\">cliquer pour zoomer<\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 30px;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6acf208f6c7e3\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  top_padding_tablet_0px\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"none\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"false\" ><h2 style=\" color: #49494a;\">Et si vous faisiez partie de l\u2019aventure en 2025 ?<\/h2><\/div><div class=\"nectar-responsive-text font_size_min_16px font_size_max_21px font_size_desktop_1vw font_line_height_1-7 nectar-link-underline-effect\"><p>R\u00e9servez votre place d\u00e8s aujourd'hui et ne manquez pas cette occasion unique !<\/p>\n<\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 30px;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6acf208f6cc47\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  top_padding_tablet_0px\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"none\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"false\" ><h2 style=\" color: #49494a;\">Interviews de participants<\/h2><\/div><div class=\"nectar-responsive-text font_size_min_16px font_size_max_21px font_size_desktop_1vw font_line_height_1-7 nectar-link-underline-effect\"><p>Retrouvez les aftermovies et les interviews des visiteurs et des exposants lors de nos multiples \u00e9ditions.<\/p>\n<\/div><a class=\"nectar-button large regular accent-color  regular-button\"  role=\"button\" style=\"\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UC_a81YwSrhg9miVrYy1LbqA\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Cha\u00eene YouTube<\/span><\/a><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 30px;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6acf208f6d237\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"none\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"false\" ><h2 >Galerie<\/h2><\/div>\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/btexpo.pixieset.com\/btexpo2024nivelles\/\" width=\"100%\" height=\"800\">\n<\/iframe>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>BTExpo 2024 marked a milestone in the history of Belgium\u2019s largest B2B tourism trade show. For its 20th anniversary, the event recorded a record attendance&#8230;<\/p>","protected":false},"author":5,"featured_media":2909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"btexpo_venue":[108],"class_list":["post-2661","post","type-post","status-publish","format-standard","has-post-thumbnail","category-2024-archive","btexpo_venue-nivelles"],"_links":{"self":[{"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/posts\/2661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/comments?post=2661"}],"version-history":[{"count":99,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/posts\/2661\/revisions"}],"predecessor-version":[{"id":3815,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/posts\/2661\/revisions\/3815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/media\/2909"}],"wp:attachment":[{"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/media?parent=2661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/categories?post=2661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/tags?post=2661"},{"taxonomy":"btexpo_venue","embeddable":true,"href":"https:\/\/btexpo.com\/fr\/wp-json\/wp\/v2\/btexpo_venue?post=2661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}