{"id":4748,"date":"2026-06-19T07:03:17","date_gmt":"2026-06-19T07:03:17","guid":{"rendered":"https:\/\/btexpo.com\/?page_id=4748"},"modified":"2026-07-03T08:32:31","modified_gmt":"2026-07-03T08:32:31","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/btexpo.com\/nl\/a-propos\/","title":{"rendered":"Over<\/h1>"},"content":{"rendered":"\n\t\t
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Our History<\/div><\/div>\n
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Belgium’s B2B travel trade show, since 2004<\/em><\/span><\/h1>\n<\/div>\n\n\n\n\n
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Every year, BTExpo brings together professionals in the tourism industry for two days of networking, discovery, and business.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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22<\/span><\/div>
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185<\/span>
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OUR MISSION<\/div><\/div>\n
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Connecting travel professionals to create value<\/em><\/span><\/h2>\n<\/div>\n\n\n\n
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BTExpo was born out of a simple observation: travel professionals in Belgium lacked a dedicated, efficient, and welcoming meeting place\u2014a space where business exchanges take place on an equal footing, with respect for every participant.<\/p>\n

For 22 years, we\u2019ve been creating the optimal conditions to ensure that every encounter becomes an opportunity. Our unique format\u2014two days, two cities, standardized booths\u2014guarantees a level playing field for everyone.<\/p>\n

From small local tour operators to major airlines, every exhibitor deserves the same visibility. This is our founding principle, and it guides every decision we make.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Equality Among Exhibitors
\n<\/b>Every exhibitor is allocated the same amount of space and receives the same treatment. No visual competition\u2014the quality of interactions takes precedence.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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Human Relations
\n<\/b>BTExpo is, above all, a place for networking. We encourage direct contact and lasting relationships among professionals.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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A Passion for Travel
\n<\/b>We believe in the power of travel to connect cultures and enrich lives. That is what drives our commitment.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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Pragmatic Innovation
\n<\/b>Practical tools to facilitate business: appointment scheduling, digital badges, structured networking.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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TIMELINE<\/div><\/div>\n
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20 Years of growth<\/em><\/span><\/h2>\n<\/div>\n\n\n\n
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In June 2026, BTExpo received the Tag d\u2019Or award for the best B2B tourism trade show in Belgium.
\n<\/strong><\/span>This independent award recognizes organizations that innovate and contribute to the development of the Belgian tourism sector. A huge thank you to the entire industry for placing its trust in us for so many years.<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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2026 \u2022 OP NAAR DE TOEKOMST <\/p>\n

De 22e editie is in voorbereiding, met veel aandacht voor detail om onze exposanten en bezoekers voor, tijdens en na de beurs het allerbeste te bieden.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2025 \u2022 21e EDITIE <\/p>\n

Meer dan 1.300 bezoekers en exposanten, meer dan 185 stands, 430 verkopers. 1\u00e8re<\/sup> volledige afhuur van het Van der Valk Nivelles om al onze gasten comfortabel te kunnen ontvangen.<\/span>\r\n\r\nBTExpo bevestigt zijn leidende positie en de gestage groei van de afgelopen jaren.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2024 <\/p>\n

Meer dan 1000 bezoekers en exposanten: een mijlpaal is bereikt.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2023 \u2022 TERUG NAAR GENT EN DE MODULE \u2018CONVERSATION STARTER\u2019 <\/p>\n

Een goede voorbereiding van de beursstand is de sleutel tot succes, zowel voor de exposant als voor de bezoeker.<\/span>\r\n\r\nLancering van het systeem voor 1-op-1-afspraken tussen exposanten en bezoekers. <\/span><\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2022 \u2022 750 BEZOEKERS EN EXPOSANTEN <\/p>\n

De beurs heeft zich definitief gevestigd als d\u00e9 onmisbare B2B-referentie in Belgi\u00eb.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2021 <\/p>\n

BTExpo trekt naar Antwerpen voor zijn dag in Vlaanderen.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2020 <\/p>\n

De dag in het noorden van het land verplaatst zich naar het hart van Vlaanderen, naar Gent.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2019 \u2022 TWEETALIGE UITBREIDING <\/p>\n

BTExpo verlaat Brussel en verhuist naar Nivelles, aan de rand van de stad, om vanuit heel Belgi\u00eb beter bereikbaar te zijn.<\/span>\r\n\r\nBTExpo breidt zich uit naar Vlaanderen met een tweede dag in Mechelen.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n

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2004 \u2022 OPRICHTING VAN BTEXPO <\/p>\n

Eerste editie met 40 exposanten en 200 bezoekers in Brussel.<\/span> <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div> \n