Quick Overview
BTExpo 2024 marked a milestone in the history of Belgium’s largest B2B tourism trade show. For its 20th anniversary, the event recorded a record attendance with 1,008 industry professionals, including 366 sales representatives from 161 different brands, who came to exchange ideas, innovate, and create new business opportunities.
This edition was defined by a major change: after several years in Antwerp, BTExpo moved to Ghent, at the iconic Planet Group Arena (home of AA Gent). A successful move, complemented by the traditional gathering at the Van der Valk Hotel in Nivelles.
With an 18% increase in attendance compared to 2023, BTExpo has firmly established itself as a must-attend event for tourism professionals in Belgium.
Key Figures
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Interviews of participants
Watch the aftermovies and interviews with visitors and exhibitors from our past editions!