Exhibitors' zone

Showcase your business to 1,300+ travel professionals

BTExpo gives you direct access to decision-makers in Belgium’s travel industry.
Two days, two cities, maximum impact.

WHY EXHIBIT

6 reasons to sign up for BTExpo

A key event in Belgium’s travel industry
All key decision-makers in the business, leisure, and MICE sectors attend: travel agencies, buyers, trade associations, and the media.

Nationwide coverage
2 days, 2 cities: Nivelles (Wallonia) and Gent (Flanders). Right in the heart of the market, close to your customers and prospects.

1-on-1 Meetings
The “Conversation Starter” module lets you schedule your meetings in advance and make the most of your time at the event. 20-minute slots.

Networking included
Opening cocktail reception on Sunday evening and evening events on Monday and Tuesday, networking lunch, overnight stay at the Van der Valk in Nivelles — business is done off the booth as well.

Uniform Booths
Every exhibitor is allocated the same amount of space. No one tries to outdo anyone else in terms of size—content and interaction take precedence.

22 years of experience
Since 2004, BTExpo has been THE leading B2B trade show in Belgium. Proven reputation and expertise.

VISITOR PROFILE

Who is participating in BTExpo?

Our exhibitors and visitors are qualified professionals in the travel and tourism industry.
Here is the breakdown by profile, based on data from the 2025 edition.

1300
+
professionals
315
salespeople
2
days

Travel Agency Managers
Discover new products and partners to expand your offerings.

Travel Advisors
Learn about new destinations and industry trends.

MICE
Meetings, Incentives, Conferences & Events – meet with specialized partners.

Purchasing Managers — Agency Consortia (G.I.E.)
Negotiate and structure your agreements with suppliers in the sector.

Trade Press
Cover the event and connect with key market players.

Tourism Students
Meet your future employers and discover careers in the travel industry.

AS AN EXHIBITOR

Everything is included

At BTExpo, every booth is furnished and equipped in the same way—a reflection of our commitment to treating all exhibitors equally, regardless of their size.

Furnished and equipped booth
Table, 4 chairs, lighting, electricity

Appointment Module
Conversation Starter

Exclusive Access
Sunday opening cocktail reception and the cocktail dinners held on Monday and Tuesday.

Networking Lunch
A three-course meal designed to help you make new connections.

Visibility
On the website and in communications.

BTExpo Catalog
Your description, logo, and contact information in the BTExpo catalog.

For your convenience
Recommended accommodations at the Van der Valk Nivelles, located on the fairgrounds.

PRACTICAL INFORMATION

Two venues,
two atmospheres

Click on a location for practical information, directions, and your hotel room reservation

Van der Valk Hotel

Chaussée de Mons 22, 1400 Nivelles

15 November 2026 (evening opening cocktail reception)
16 November 2026

  • Easy access
  • Free parking
  • Hotel reserved exclusively for BTExpo

KAA Gent Arena

Ottergemsesteenweg Zuid 808, 9000 Gent

Tuesday 17 November 2026

  • In the heart of Flanders
  • Free parking
  • Easy access from Brussels, Antwerp, and the coast
VISIBILITY

Boost your presence

In addition to your booth, we offer many options to maximize your visibility before, during, and after the trade show. Contact us to learn more about the terms and conditions!

Newsletter banner
Exposure to FR/NL newsletter readers.

Sponsor the BTExpo event
Associate your brand with cocktail parties and events. Many à la carte options available.

Sponsored article
Publish content on our blog to boost your SEO and build lasting brand awareness.

Sponsor the shuttle buses
Brand visibility on the shuttle buses / promotional items on the Nivelles ↔ Gent route and at train stations.

Newsletter post
Reach up to 5,000+ professionals through our targeted FR/NL email campaigns.

Treat your clients to a night’s stay
It’s a real honor to be hosted at the Van der Valk Hotel Nivelles during the trade show.

Handing out goodies
As travel agents, it’s always a nice surprise to find a gift in our room.

We welcome other ideas
Do you have any other sponsorship ideas to boost your visibility at the trade show? BTExpo is here to listen.

Ready to exhibit or
to sponsor the event?

Download the order form or
contact Ignace Vermeylen, our sales director, if you have any questions.